After years of continued investment in artificial intelligence, Apple plans to apply it as much as possible to its products and services. However, some internal research and assessments show that Apple’s AI still lags behind some competitors in this ever-changing area.
OpenAI’s ChatGPT Outperforms Siri
According to a report by Bloomberg’s Mark Gurman, Open AI’s ChatGPT outperforms Apple’s Siri manyfold. It supposedly answers more queries in a more accurate manner than Siri. This makes some people in the market worry that Apple is not doing enough with generative AI technology.
Internal Assessments Highlight Development Challenges
According to internal reviews of Apple, its generated capabilities of AI developed two years back from market leaders like OpenAI. Because of this, Apple faces a huge development gap and needs to bridge it to overcome and be ahead.
Apple’s Countermeasures
Yet, in all this, Apple does not seem to give up on its AI ambitions. The company has been trying to put AI in its products, such as the iPad mini, with hardware inside the product that can handle Apple’s AI platform, Apple Intelligence. There is even a rumor that Apple might be working on smart glasses similar to Meta’s RayBan, which Apple Intelligence spearheaded.
A History Of Backlash
This is not the first time Apple has had its share of criticism and backlash. Indeed, the company is well-known for past product launches that failed to meet expectations or met significant issues. Recent ones include complaints about battery drain on the iPhone 16 series and the failure to fulfill promises at the Apple Glowtime 2024 event.
Overcoming all these would be essential for Apple’s future in AI, thus accelerating its development capabilities and efforts. The company must invest heavily in research and development to attract top talent and focus on delivering AI-powered products or services that delight users. Apple’s innovative history may pose challenges, but it is optimistic about eventually catching up and becoming a leader in this area.
